Media Ethics

I believe the advertising industry should hold a higher code of ethics. Sure movies twist the truth in movies about historic events but twisting the truth is expected in those kind of movies unless the movie is a documentary. And I think because the news media knows that the public wants the truth, the news media gives the truth. However, the advertising business does not really seem to have any standards at all. The advertising industry shows the really small, skinny, pretty girls while most girls do not look like that. Also the advertising industry uses retouching making the girls look perfect. And if the networks refuse to run the ads, it really does not matter because the ads end up on the Internet where anybody and everybody can see it. I also think the advertisers are not thinking about the children who could potentially see some of the scandalous ads such as the Paris Hilton commercial. The advertising industry just really needs to sit down and think about what is appropriate for television, radio, and magazines.

Intellectual Property Rights

Intellectual Property Rights protects copyrights, trademarks, and patents. The part of the Intellectual Property Rights law that concerns me the most is the protected copyrights. The copyright law grants the author of a work the right to make and distribute copies of that work for a specified period. I actually learned about this when I was training for my position as a Walgreens Photo Specialist. I get so many people who try to reprint copyrighted pictures and I have to explain to those people why Walgreens, not I, can not reprint their copyrighted pictures. Some people really get mad at me and I have to explain that it is not Walgreens policy but the government’s law. Sometimes the copyright law is a pain for me when the costumers start yelling but I tell them if they can get the release formed signed then Walgreens can reprint the pictures. The people don’t ever listen though.

Agenda Setting Theory

The Agenda-Setting Theory means a theory that predicts that the amount of attention given to an issue in the media affects the level of importance assigned to it by the media. I do not know if I agree or disagree with this theory. There are certainly many stories in the media that are very important that deserve attention but then again there are many stories in the media that are not important. For example, some stories that do deserve media attention are the presidential election of 2008, the war in Iraq, the gasoline crisis, and global warming. Some stories that do not a lot of attention are stories about Brittney Spears, Anna Nichole Smith, and Rosie O’Donnell versus Donald Trump. I certainly understand that there is a difference between all of them but for Anna Nichole Smith’s death to be in the media for as long as it was and it grabbing the headlines everyday for almost three weeks or more is just plain ridiculous. The media can be wrong about what is important sometimes.

What & Why Ads

Name of product being advertised: Pepsi
Parent company of the product: PepsiCo
Year the ad was made: 1999
What as agency helped produced the ad:
Where the information of what agency helped produce the ad:
What program on television did this ad run: NASCAR races
Q & A: I liked this ad because it featured one of NASCAR’s best drivers, Jeff Gordon, when he was in his good old Rainbow Warrior days. This Pepsi ad featured Jeff Gordon when he was really at the height of his career and all eyes in the NASCAR world were fixated on him. The ad got my attention because of the fact that Jeff Gordon was the main person in the ad and that he was doing a bunch of crazy flips with his car. There just weren’t many commercials like that around in the late 1990’s. The way Jeff Gordon was just stretching and just trying to get a hold of the Pepsi at all costs made the ad really effective. Entertainment is used in the ad by means of Jeff Gordon doing some crazy stunts and humor was used with the line, “We gotta get him a cup holder.” The puffery in the ad was that a man could be possessed by Pepsi. The Pepsi ad is really trying to sell a thrill because Pepsi really doesn’t make a person drive crazy. The placement of the ad was very effective. It was viewed during every NASCAR race by many NASCAR fans who drink soda. I did in fact buy Pepsi after viewing the ad. I thought how cool, Pepsi must really taste good. I was, however, just a kid when I saw this ad, but I still did prefer the taste of Pepsi to Coke. But my dad bought Pepsi after he saw this ad too, and he happens to be a Jeff Gordon fan.

Show Title: Dirty Jobs with Mike Rowe
Network: The Discovery Channel
Local Channel: Not on local television
What day of the week and at what time does the show air: Tuesdays at 9 p.m. ET/PT
Cable or Broadcast Channel: Cable Channel
Is the show in syndication: No
Production Company/Movie Studios Involved in Production: Pilgrim Films & Television
Production Company/Movie Studios Parent Company: Independent
Year the show began and ended: Dirty Jobs with Mike Rowe 2005-Present
Producers: Dave Barsky, Gena McCarthy, Heath Banks, and Craig Piligian
Directors: There are no directors
Writers: There are no writers
Stars: Mike Rowe
Q & A: The host, Mike Rowe, goes around the country looking for dirty jobs. In one day he will work a dirty job to the best of his ability. Mike Rowe will usually encounter the most dangerous and dirty parts of the job. The camera crew gets just as dirty trying to get the best shot. I came across this show when I was looking for something to watch. The first episode I ever watched was when Mike Rowe went into a bat cave and got stuck in the bat droppings on the cave floor. I really love this show. Mike Rowe is very funny. Dirty Jobs reminds me of my dad because he is a construction worker and he is always coming home dirty. I would definitely recommend Dirty Jobs with Mike Rowe. It is just really funny and it teaches a lot about how many things are made in a funny way.

What & Why Music

Artist: Bon Jovi
Album Name & Popular Songs Included: Slippery When Wet & Livin' On A Prayer, Wanted Dead or A Live, You Give Love A Bad Name
Record Label: Island/Mercury
Year It Was Released: 1986
Genre: 80's rock
Q & A: I found this album in Target. I was just rummaging through the CDs in Target and saw Slippery When Wet sitting there along with other CDs from Bon Jovi. I first learned about Bon Jovi on television. I saw a reality tv show and the people on the show were singing Livin' On A Prayer. I thought that song was catchy and I started to hum the tune in my head. Then I saw a commerical for a radio station and on the commerical I heard Livin On A Prayer again. The next time I saw that commerical I asked my mom who sung Livin On Prayer. She told me Bon Jovi sung Livin' On Prayer. The next thing I knew I was over at my cousin's house downloading every Bon Jovi song I could. I generally listen to 60s, 70s, and 80s rock. I love Elvis, Lynard Skynard, Def Leppard, Journey, Queen, CCR, The Supremes, The Beatles, John Mellencamp, Styx, ELO, REO Speedwagon, Fleetwood Mac, ZZ Top, Kansas, Elton John and The Four Seasons. If I had a song to be my song, it would be Beverly Hills by Weezer because my car too is a peace of crap, my fashion sense is wack, my friends are swery like me, and I really want to live in Beverly Hills. I use CDs to listen to my music. I don't buy the CDs though, I make the CDs myself. I get my music from Limewire.