Name of product being advertised: Pepsi
Parent company of the product: PepsiCo
Year the ad was made: 1999
What as agency helped produced the ad:
Where the information of what agency helped produce the ad:
What program on television did this ad run: NASCAR races
Q & A: I liked this ad because it featured one of NASCAR’s best drivers, Jeff Gordon, when he was in his good old Rainbow Warrior days. This Pepsi ad featured Jeff Gordon when he was really at the height of his career and all eyes in the NASCAR world were fixated on him. The ad got my attention because of the fact that Jeff Gordon was the main person in the ad and that he was doing a bunch of crazy flips with his car. There just weren’t many commercials like that around in the late 1990’s. The way Jeff Gordon was just stretching and just trying to get a hold of the Pepsi at all costs made the ad really effective. Entertainment is used in the ad by means of Jeff Gordon doing some crazy stunts and humor was used with the line, “We gotta get him a cup holder.” The puffery in the ad was that a man could be possessed by Pepsi. The Pepsi ad is really trying to sell a thrill because Pepsi really doesn’t make a person drive crazy. The placement of the ad was very effective. It was viewed during every NASCAR race by many NASCAR fans who drink soda. I did in fact buy Pepsi after viewing the ad. I thought how cool, Pepsi must really taste good. I was, however, just a kid when I saw this ad, but I still did prefer the taste of Pepsi to Coke. But my dad bought Pepsi after he saw this ad too, and he happens to be a Jeff Gordon fan.
Parent company of the product: PepsiCo
Year the ad was made: 1999
What as agency helped produced the ad:
Where the information of what agency helped produce the ad:
What program on television did this ad run: NASCAR races
Q & A: I liked this ad because it featured one of NASCAR’s best drivers, Jeff Gordon, when he was in his good old Rainbow Warrior days. This Pepsi ad featured Jeff Gordon when he was really at the height of his career and all eyes in the NASCAR world were fixated on him. The ad got my attention because of the fact that Jeff Gordon was the main person in the ad and that he was doing a bunch of crazy flips with his car. There just weren’t many commercials like that around in the late 1990’s. The way Jeff Gordon was just stretching and just trying to get a hold of the Pepsi at all costs made the ad really effective. Entertainment is used in the ad by means of Jeff Gordon doing some crazy stunts and humor was used with the line, “We gotta get him a cup holder.” The puffery in the ad was that a man could be possessed by Pepsi. The Pepsi ad is really trying to sell a thrill because Pepsi really doesn’t make a person drive crazy. The placement of the ad was very effective. It was viewed during every NASCAR race by many NASCAR fans who drink soda. I did in fact buy Pepsi after viewing the ad. I thought how cool, Pepsi must really taste good. I was, however, just a kid when I saw this ad, but I still did prefer the taste of Pepsi to Coke. But my dad bought Pepsi after he saw this ad too, and he happens to be a Jeff Gordon fan.
