Friday, December 7, 2007
Media Ethics
I believe the advertising industry should hold a higher code of ethics. Sure movies twist the truth in movies about historic events but twisting the truth is expected in those kind of movies unless the movie is a documentary. And I think because the news media knows that the public wants the truth, the news media gives the truth. However, the advertising business does not really seem to have any standards at all. The advertising industry shows the really small, skinny, pretty girls while most girls do not look like that. Also the advertising industry uses retouching making the girls look perfect. And if the networks refuse to run the ads, it really does not matter because the ads end up on the Internet where anybody and everybody can see it. I also think the advertisers are not thinking about the children who could potentially see some of the scandalous ads such as the Paris Hilton commercial. The advertising industry just really needs to sit down and think about what is appropriate for television, radio, and magazines.
Wednesday, December 5, 2007
Intellectual Property Rights
Intellectual Property Rights protects copyrights, trademarks, and patents. The part of the Intellectual Property Rights law that concerns me the most is the protected copyrights. The copyright law grants the author of a work the right to make and distribute copies of that work for a specified period. I actually learned about this when I was training for my position as a Walgreens Photo Specialist. I get so many people who try to reprint copyrighted pictures and I have to explain to those people why Walgreens, not I, can not reprint their copyrighted pictures. Some people really get mad at me and I have to explain that it is not Walgreens policy but the government’s law. Sometimes the copyright law is a pain for me when the costumers start yelling but I tell them if they can get the release formed signed then Walgreens can reprint the pictures. The people don’t ever listen though.
Monday, December 3, 2007
Agenda Setting Theory
The Agenda-Setting Theory means a theory that predicts that the amount of attention given to an issue in the media affects the level of importance assigned to it by the media. I do not know if I agree or disagree with this theory. There are certainly many stories in the media that are very important that deserve attention but then again there are many stories in the media that are not important. For example, some stories that do deserve media attention are the presidential election of 2008, the war in Iraq, the gasoline crisis, and global warming. Some stories that do not a lot of attention are stories about Brittney Spears, Anna Nichole Smith, and Rosie O’Donnell versus Donald Trump. I certainly understand that there is a difference between all of them but for Anna Nichole Smith’s death to be in the media for as long as it was and it grabbing the headlines everyday for almost three weeks or more is just plain ridiculous. The media can be wrong about what is important sometimes.
Tuesday, November 20, 2007
What & Why Ads
Name of product being advertised: Pepsi
Parent company of the product: PepsiCo
Year the ad was made: 1999
What as agency helped produced the ad:
Where the information of what agency helped produce the ad:
What program on television did this ad run: NASCAR races
Q & A: I liked this ad because it featured one of NASCAR’s best drivers, Jeff Gordon, when he was in his good old Rainbow Warrior days. This Pepsi ad featured Jeff Gordon when he was really at the height of his career and all eyes in the NASCAR world were fixated on him. The ad got my attention because of the fact that Jeff Gordon was the main person in the ad and that he was doing a bunch of crazy flips with his car. There just weren’t many commercials like that around in the late 1990’s. The way Jeff Gordon was just stretching and just trying to get a hold of the Pepsi at all costs made the ad really effective. Entertainment is used in the ad by means of Jeff Gordon doing some crazy stunts and humor was used with the line, “We gotta get him a cup holder.” The puffery in the ad was that a man could be possessed by Pepsi. The Pepsi ad is really trying to sell a thrill because Pepsi really doesn’t make a person drive crazy. The placement of the ad was very effective. It was viewed during every NASCAR race by many NASCAR fans who drink soda. I did in fact buy Pepsi after viewing the ad. I thought how cool, Pepsi must really taste good. I was, however, just a kid when I saw this ad, but I still did prefer the taste of Pepsi to Coke. But my dad bought Pepsi after he saw this ad too, and he happens to be a Jeff Gordon fan.
Parent company of the product: PepsiCo
Year the ad was made: 1999
What as agency helped produced the ad:
Where the information of what agency helped produce the ad:
What program on television did this ad run: NASCAR races
Q & A: I liked this ad because it featured one of NASCAR’s best drivers, Jeff Gordon, when he was in his good old Rainbow Warrior days. This Pepsi ad featured Jeff Gordon when he was really at the height of his career and all eyes in the NASCAR world were fixated on him. The ad got my attention because of the fact that Jeff Gordon was the main person in the ad and that he was doing a bunch of crazy flips with his car. There just weren’t many commercials like that around in the late 1990’s. The way Jeff Gordon was just stretching and just trying to get a hold of the Pepsi at all costs made the ad really effective. Entertainment is used in the ad by means of Jeff Gordon doing some crazy stunts and humor was used with the line, “We gotta get him a cup holder.” The puffery in the ad was that a man could be possessed by Pepsi. The Pepsi ad is really trying to sell a thrill because Pepsi really doesn’t make a person drive crazy. The placement of the ad was very effective. It was viewed during every NASCAR race by many NASCAR fans who drink soda. I did in fact buy Pepsi after viewing the ad. I thought how cool, Pepsi must really taste good. I was, however, just a kid when I saw this ad, but I still did prefer the taste of Pepsi to Coke. But my dad bought Pepsi after he saw this ad too, and he happens to be a Jeff Gordon fan.
Sunday, October 28, 2007
Show Title: Dirty Jobs with Mike Rowe
Network: The Discovery Channel
Local Channel: Not on local television
What day of the week and at what time does the show air: Tuesdays at 9 p.m. ET/PT
Cable or Broadcast Channel: Cable Channel
Is the show in syndication: No
Production Company/Movie Studios Involved in Production: Pilgrim Films & Television
Production Company/Movie Studios Parent Company: Independent
Year the show began and ended: Dirty Jobs with Mike Rowe 2005-Present
Producers: Dave Barsky, Gena McCarthy, Heath Banks, and Craig Piligian
Directors: There are no directors
Writers: There are no writers
Stars: Mike Rowe
Q & A: The host, Mike Rowe, goes around the country looking for dirty jobs. In one day he will work a dirty job to the best of his ability. Mike Rowe will usually encounter the most dangerous and dirty parts of the job. The camera crew gets just as dirty trying to get the best shot. I came across this show when I was looking for something to watch. The first episode I ever watched was when Mike Rowe went into a bat cave and got stuck in the bat droppings on the cave floor. I really love this show. Mike Rowe is very funny. Dirty Jobs reminds me of my dad because he is a construction worker and he is always coming home dirty. I would definitely recommend Dirty Jobs with Mike Rowe. It is just really funny and it teaches a lot about how many things are made in a funny way.
Network: The Discovery Channel
Local Channel: Not on local television
What day of the week and at what time does the show air: Tuesdays at 9 p.m. ET/PT
Cable or Broadcast Channel: Cable Channel
Is the show in syndication: No
Production Company/Movie Studios Involved in Production: Pilgrim Films & Television
Production Company/Movie Studios Parent Company: Independent
Year the show began and ended: Dirty Jobs with Mike Rowe 2005-Present
Producers: Dave Barsky, Gena McCarthy, Heath Banks, and Craig Piligian
Directors: There are no directors
Writers: There are no writers
Stars: Mike Rowe
Q & A: The host, Mike Rowe, goes around the country looking for dirty jobs. In one day he will work a dirty job to the best of his ability. Mike Rowe will usually encounter the most dangerous and dirty parts of the job. The camera crew gets just as dirty trying to get the best shot. I came across this show when I was looking for something to watch. The first episode I ever watched was when Mike Rowe went into a bat cave and got stuck in the bat droppings on the cave floor. I really love this show. Mike Rowe is very funny. Dirty Jobs reminds me of my dad because he is a construction worker and he is always coming home dirty. I would definitely recommend Dirty Jobs with Mike Rowe. It is just really funny and it teaches a lot about how many things are made in a funny way.
Thursday, October 11, 2007
What & Why Music
Artist: Bon Jovi
Album Name & Popular Songs Included: Slippery When Wet & Livin' On A Prayer, Wanted Dead or A Live, You Give Love A Bad Name
Record Label: Island/Mercury
Year It Was Released: 1986
Genre: 80's rock
Q & A: I found this album in Target. I was just rummaging through the CDs in Target and saw Slippery When Wet sitting there along with other CDs from Bon Jovi. I first learned about Bon Jovi on television. I saw a reality tv show and the people on the show were singing Livin' On A Prayer. I thought that song was catchy and I started to hum the tune in my head. Then I saw a commerical for a radio station and on the commerical I heard Livin On A Prayer again. The next time I saw that commerical I asked my mom who sung Livin On Prayer. She told me Bon Jovi sung Livin' On Prayer. The next thing I knew I was over at my cousin's house downloading every Bon Jovi song I could. I generally listen to 60s, 70s, and 80s rock. I love Elvis, Lynard Skynard, Def Leppard, Journey, Queen, CCR, The Supremes, The Beatles, John Mellencamp, Styx, ELO, REO Speedwagon, Fleetwood Mac, ZZ Top, Kansas, Elton John and The Four Seasons. If I had a song to be my song, it would be Beverly Hills by Weezer because my car too is a peace of crap, my fashion sense is wack, my friends are swery like me, and I really want to live in Beverly Hills. I use CDs to listen to my music. I don't buy the CDs though, I make the CDs myself. I get my music from Limewire.
Album Name & Popular Songs Included: Slippery When Wet & Livin' On A Prayer, Wanted Dead or A Live, You Give Love A Bad Name
Record Label: Island/Mercury
Year It Was Released: 1986
Genre: 80's rock
Q & A: I found this album in Target. I was just rummaging through the CDs in Target and saw Slippery When Wet sitting there along with other CDs from Bon Jovi. I first learned about Bon Jovi on television. I saw a reality tv show and the people on the show were singing Livin' On A Prayer. I thought that song was catchy and I started to hum the tune in my head. Then I saw a commerical for a radio station and on the commerical I heard Livin On A Prayer again. The next time I saw that commerical I asked my mom who sung Livin On Prayer. She told me Bon Jovi sung Livin' On Prayer. The next thing I knew I was over at my cousin's house downloading every Bon Jovi song I could. I generally listen to 60s, 70s, and 80s rock. I love Elvis, Lynard Skynard, Def Leppard, Journey, Queen, CCR, The Supremes, The Beatles, John Mellencamp, Styx, ELO, REO Speedwagon, Fleetwood Mac, ZZ Top, Kansas, Elton John and The Four Seasons. If I had a song to be my song, it would be Beverly Hills by Weezer because my car too is a peace of crap, my fashion sense is wack, my friends are swery like me, and I really want to live in Beverly Hills. I use CDs to listen to my music. I don't buy the CDs though, I make the CDs myself. I get my music from Limewire.
Friday, October 5, 2007
What & Why Movies
Movie Title: Talladega Nights the Ballad of Ricky Bobby
Movie Studio: Columbia Pictures
Movie Studio’s Parent Company: Sony Pictures Entertainment
Other Movies Made by That Studio: Spider Man and Big Daddy
Producers: Will Ferrell, Judd Apatow, and Jimmy Miller
Director: Adam Mckay
Writers: Adam Mckay and Will Ferrell
Stars: Will Ferrell, John C. Reilly, Michael Clarke, and Sacha Baron Cohen
Q & A: Talladega Nights the Ballad of Ricky Bobby tells the story of Ricky Bobby, a NASCAR stock car driver. He is the number one racer in NASCAR and is part of dream driving team with his pal, Cal Naughton, Jr. The two have known each other from childhood and are known as “Shake ‘N Bake” because they finish every race in first and second, with Cal always coming second. Everything is going great for Ricky Bobby until Formula One driver, Jean Girard, comes into the picture. Jean Girard is Ricky Bobby’s biggest competition and quickly becomes NASCAR’s best and tries to ruin Ricky Bobby’s whole life. Ricky Bobby must now fight for his title as NASCAR’s best driver and maintain his personal life. I wanted to see this movie while it was in theaters, but I unfortunately couldn’t. I had to wait until it came out on DVD and I watched it with my family. I was interested in this film for two reasons. The first reason was because it was about NASCAR and what NASCAR fan wouldn’t want to see this movie, and secondly, I really love comedies and the movie looked like it would be funny. The movie being funny and about NASCAR is what made me love this movie. I would recommend this movie to somebody else even if that person doesn’t like NASCAR because Talladega Nights is still a funny movie. Although, if the person doesn’t like NASCAR some humor may be lost in translation to that person but nevertheless, Talladega Nights, very funny still.
Movie Studio: Columbia Pictures
Movie Studio’s Parent Company: Sony Pictures Entertainment
Other Movies Made by That Studio: Spider Man and Big Daddy
Producers: Will Ferrell, Judd Apatow, and Jimmy Miller
Director: Adam Mckay
Writers: Adam Mckay and Will Ferrell
Stars: Will Ferrell, John C. Reilly, Michael Clarke, and Sacha Baron Cohen
Q & A: Talladega Nights the Ballad of Ricky Bobby tells the story of Ricky Bobby, a NASCAR stock car driver. He is the number one racer in NASCAR and is part of dream driving team with his pal, Cal Naughton, Jr. The two have known each other from childhood and are known as “Shake ‘N Bake” because they finish every race in first and second, with Cal always coming second. Everything is going great for Ricky Bobby until Formula One driver, Jean Girard, comes into the picture. Jean Girard is Ricky Bobby’s biggest competition and quickly becomes NASCAR’s best and tries to ruin Ricky Bobby’s whole life. Ricky Bobby must now fight for his title as NASCAR’s best driver and maintain his personal life. I wanted to see this movie while it was in theaters, but I unfortunately couldn’t. I had to wait until it came out on DVD and I watched it with my family. I was interested in this film for two reasons. The first reason was because it was about NASCAR and what NASCAR fan wouldn’t want to see this movie, and secondly, I really love comedies and the movie looked like it would be funny. The movie being funny and about NASCAR is what made me love this movie. I would recommend this movie to somebody else even if that person doesn’t like NASCAR because Talladega Nights is still a funny movie. Although, if the person doesn’t like NASCAR some humor may be lost in translation to that person but nevertheless, Talladega Nights, very funny still.
Tuesday, September 25, 2007
What & Why Magazines
Magazine Name: Premiere
Publisher: Hachette Filipacchi Media U.S.
Type of Magazine: Consumer-Entertainment
Subscription: No
Q & A: I first found this magazine four years ago in my high school library. That’s why I never had a subscription. I always looked at the magazine in my school library. Premiere magazine fitted into the category of consumer/entertainment magazine because this magazine was all about movies. Premiere magazine was a magazine that any movie lover could look at, but Premiere magazine targeted mostly teenagers to young adults. I know this because Premiere magazine had actors such as Will Ferrell and Steve Carell on the cover to promote their up and coming comedy movies. I believe I was a target because I am a teenager turning into a young adult. After first finding this great magazine, I picked it to read every month. As I said before, actors such as Will Ferrell and Steve Carell were on the cover of Premiere magazine promoting their films. Will’s and Steve’s faces being on the cover made me want to read the magazine. If the magazine had their faces on the cover I knew that the issue must be good because those two actors are good. If this magazine was still around I would recommend it but unfortunately Premiere magazine folded in April of this year. However, the magazine may not be around any longer but the website is, so I do recommended checking out the website if there is ever a movie you want to know more about.
Publisher: Hachette Filipacchi Media U.S.
Type of Magazine: Consumer-Entertainment
Subscription: No
Q & A: I first found this magazine four years ago in my high school library. That’s why I never had a subscription. I always looked at the magazine in my school library. Premiere magazine fitted into the category of consumer/entertainment magazine because this magazine was all about movies. Premiere magazine was a magazine that any movie lover could look at, but Premiere magazine targeted mostly teenagers to young adults. I know this because Premiere magazine had actors such as Will Ferrell and Steve Carell on the cover to promote their up and coming comedy movies. I believe I was a target because I am a teenager turning into a young adult. After first finding this great magazine, I picked it to read every month. As I said before, actors such as Will Ferrell and Steve Carell were on the cover of Premiere magazine promoting their films. Will’s and Steve’s faces being on the cover made me want to read the magazine. If the magazine had their faces on the cover I knew that the issue must be good because those two actors are good. If this magazine was still around I would recommend it but unfortunately Premiere magazine folded in April of this year. However, the magazine may not be around any longer but the website is, so I do recommended checking out the website if there is ever a movie you want to know more about.
Thursday, September 13, 2007
What & Why Books
Title: Gone With the Wind
Author: Margaret Mitchell
Publisher: The Macmillan Company
Parent Company: George Von Holtzbrinck Publishing Group
Brief Summary of Content: The setting takes place in the state of Georgia before, during, and after the Civil War in the 1800’s. It focuses on the life of Scarlett O’ Hara and her personality and social life with others in her life. Scarlett is used to show how the lifestyle of the south and its people were affected by the war and its aftermath.
Type of Book: Trade Book
Type of Reader: I am a casual reader.
Q & A: I watched the movie before reading the book and after watching the movie I wanted to read the book. I found the book in my school library and it took me a long to read all 1025 pages of the book. I felt I achieved something important even though it seems so insignificant because I knew I had just finished reading a great American classic. I would definitely recommend this book. I think everybody should read this book because it is a classic and if not this classic some other classic. If I recommend Gone With the Wind, then I would have to recommend Margaret Mitchell because
Gone With the Wind is the only book she ever wrote. I do believe there is an underlying of the story. Margaret Mitchell was a southerner and I think she was trying to make it seem like slave owning southerners did not treat the slaves bad and she was trying to teach America that the south was really good.
Author: Margaret Mitchell
Publisher: The Macmillan Company
Parent Company: George Von Holtzbrinck Publishing Group
Brief Summary of Content: The setting takes place in the state of Georgia before, during, and after the Civil War in the 1800’s. It focuses on the life of Scarlett O’ Hara and her personality and social life with others in her life. Scarlett is used to show how the lifestyle of the south and its people were affected by the war and its aftermath.
Type of Book: Trade Book
Type of Reader: I am a casual reader.
Q & A: I watched the movie before reading the book and after watching the movie I wanted to read the book. I found the book in my school library and it took me a long to read all 1025 pages of the book. I felt I achieved something important even though it seems so insignificant because I knew I had just finished reading a great American classic. I would definitely recommend this book. I think everybody should read this book because it is a classic and if not this classic some other classic. If I recommend Gone With the Wind, then I would have to recommend Margaret Mitchell because
Gone With the Wind is the only book she ever wrote. I do believe there is an underlying of the story. Margaret Mitchell was a southerner and I think she was trying to make it seem like slave owning southerners did not treat the slaves bad and she was trying to teach America that the south was really good.
Tuesday, September 11, 2007
International Opinions of U.S. Media
I interviewed international student Sakshi from Delhi, India. When asked if the United States media was different from India’s media, Sakshi responded saying, “No not really, we have the news over in India, the only thing that is different in the United States is that the media is independent from the government.” I questioned her on that response and asked her to elaborate more on her answer. She instructed me that India has both government owned news channels and private owned news channels. As you can guess the private owned news channels are independent from the government. She also informed me that India’s media is very strong, just like the United States. In fact the first thing she noticed about the United States media is that it is very effective and very easy to reach. But having the United States media easy to reach isn’t always a good thing. Through the eyes of Sakshi and other international students, Americans take advantage of the United States media. I believe this to be true because I too take advantage of the media that surrounds me because I know I can get the media whenever I wish just by pushing a few buttons or hitting a few keys. By the end of the interview Sakshi wanted to make an important note on the many stereotypes the United States has. She wanted to let the American public know that the way Indian’s are associated with the dot on their foreheads is not a correct image of the India’s general public and she doesn’t not like the way Russian’s are associated with drinking and vodka. She says, “It is the duty of the media to take care of the stereotypes.” I really learned a lot about Sakshi’s country and their media but what surprised me the most was Sakshi’s last statement. I’ve always heard stereotypes of all races but never thought about them much but now I see that it hurts and the media really should take care of the stereotypes.
Friday, August 31, 2007
Monday, August 27, 2007
Survey Blog
Hi, first and foremost my name is Chelsea. I am from Florissant, Missouri, which is about 15 to 20 minutes away from Lindenwood. My major is Mass Communications and I would like to be a camera operator in, of course, Hollywood. Other than work and learn I am not currently in any activities at Lindenwood. However, I would very much like to be in the National Broadcasting Society and I would also like to be involved in the LUTV-26 television program. I am most excited about what I’m going to learn that involves mass communication. My favorite television shows are That 70’s Show, Roseanne, Everybody Loves Raymond, and Hell’s Kitchen. I really don’t have a favorite movie because I like to many of them, but I would say my favorite movie genre is action adventure because I love the Pirates of the Caribbean trilogy and the Indiana Jones series. The most interesting thing about me I would have to say is that I’m a NASCAR fan. You probably couldn’t tell by looking at me that I am a NASCAR fan but surprise! My favorite is Jimmie Johnson, then Jeff Gordon, and I absolutely despise Tony Stewart.
Ok that wraps it up and I have to go to work now, bye.
Ok that wraps it up and I have to go to work now, bye.
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